My Story & Vision
I grew up in Munich, Germany. In 2011 I left for a 7 months trip around the world and little did I know that this was only the beginning of a much bigger journey.
It resulted in me moving to California in 2013 and after four years I moved to South Africa, where I live now, surrounded by nature and animals.
I started to dive deep into personal growth, went vegan, founded a NPO and am now aligning everything I do to making the biggest possible positive impact for the animals and the planet.
Living in foreign countries has taught me a lot. One big lesson was:
No matter where you are, you are always responsible for your own happiness and you can always lead a conscious life by being aware of your daily choices.
This lesson brings me back to my intention of working with people, who assist others to be in charge of their own health and happiness and make mindful choices. For if people are healthy and content they will start to find ways to make a positive impact themselves.
I am grateful for all the dedicated people who come up with amazing alternatives to plastic and animal products. Who produce ethically and sustainably. Who teach others how to take care of themselves and to lead a more free life.
So when I work on a branding project I do it with passion, appreciation and the intention of showing the value of the product or service. In addition I continue learning about new possibilites and meet like-minded people that I admire for their dedication.
With all that being said,
I‘m looking forward to meeting you and learning about your business. And if you have any questions don‘t hesitate to contact me, in English or German :)
WHAT I’M
UP TO WHEN I’M NOT DESIGNING…
PLANTY, BRU!
In 2022 we started hosting a variety of events in Gqeberha, South Africa to bring awareness to veganism in a fun and accessible way and create a like-minded and supportive community.
ILLUSTRATION
Illustration gives me a wonderful outlet for creative ideas that I can’t realize through graphic design. I try to create artwork that highlights farmed animals and conveys a message.
My Values
Ethics
With my work I support businesses who don‘t harm and exploit humans or animals in any way.
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Awareness
Awareness is the first step towards change, which is why building communities and connecting with like-minded people is essential.
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(com)Passion
“Being the change” isn’t just a sales argument, it’s a matter of the heart and I bring that passion into everything I do.
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Authenticity
If we truly want to make a difference, we have to walk the walk, hold ourselves accountable and be the best possible example.
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