The intention behind this branding design was to bring yoga into the hearts of people living a busy city life. By using bold colours and a unique style that reminds of a retro computer game it’s supposed to attract the non-yogis out there. Showing them that practising yoga is not just for hippies ☺
Logo Development – Branding Design – Responsive Webdesign – Illustration for merch and social media
This project is part of my “dream client” collection, which means this is a fictitious brand that I came up with to bring my ideas to paper.
Check out another of dream client projects here.