The layout design of this product catalog and every print and marketing material for Ethics Supply Co does not only intend to show their products. It always conveys their values – ethically made and with love for adventure and nature.
For the layout of this catalog I used an editorial approach. So by combining lifestyle and outdoor photography with the product shots, the customer gets a taste of adventure. But most importantly it inspires them to get out there themselves. Large, bold headlines serve as design element and break up the straight-lined layout created by the photographs.