Madeline Mack | Branding for mindful startups and businesses

It is my intention to make a difference with my work. To be part of creating a world in which people are mindful and respectful towards nature, animals, and each other.
By supporting startups and businesses with their vision of making the world a better place, I want to help them spread their message and make a positive impact.

What does mindful businesses mean?

The definition of mindfulness is: "a state of being aware, being present". Taking this approach, I'm providing custom design for businesses that offer services and products that help people to implement a healthy, happy and sustainable life - by being mindful.

I grew up in Munich, Germany. In 2011 I left for a 7 months trip around the world and little did I know that this was only the beginning of a much bigger journey. It resulted in me moving to California in 2013 and after four years I moved to South Africa, where I live now, surrounded by nature and animals.

Living in foreign countries has taught me a lot. One big lesson was: No matter where you are, you are always responsible for your own happiness. And you can always lead a conscious life by being aware of your environmental impact - as small as it may seem.

This lesson brings me back to my intention of working with businesses, which assist people to lead a conscious life and be in charge of their own health and happiness. For if people are healthy and content they will start to find ways to make a positive difference themselves.

Madeline Mack
Madeline Mack

So you might think, why me?

Because to me mindfulness and sustainability isn't just a sales argument. It's a matter of the heart and I think it should be to everyone.

I am grateful for all the creative people who come up with amazing ideas to reduce waste and animal products. Who produce organically and sustainably. Who teach other people how to take care of themselves and to lead a content life. And who are brave enough to make a business out of it.

So when I create a logo or branding I do it with passion, appreciation and the intention of showing the value of the product or service. In addition to that I continue learning about new possibilites and meet people that I admire for their dedication.


With all that being said,


I'm looking forward to meeting you and learning about your business. And if you have any questions don't hesitate to contact me, in English or German ☻