FAIRWELL – Slow Fashion Brand

fairwell is a slow fashion brand focusing on an ethical and sustainable production.
My design approach was to bring a touch “hippie feeling” to the branding design.
Back to the roots meets boldness. The philosophy of treating nature with respect and living in harmony with it combined with a joyful lightness, expressed by bold colours and playful fonts.


Logo Development – Branding Design – Responsive Webdesign – Illustration & Design for merchandise

This project is part of my “dream client” collection, which means this is a fictitious brand that I came up with to bring my ideas to paper.
Check out another of dream client projects here.

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